Importance of keywords for the website

If you are a layman without any expertise on web promotion or seo techniques etc., and you want to search some information on educational institutions in bangalore, what are the words you would type in the browser? Probably, educational institutions in bangalore, educational institutions in India, Bangalore educational institutions, main bangalore educational institutes, good education centres in bangalore, etc. You may try your search 4-5 times by using different words and continue further until you get the information you wanted or you are tired, whichever is the earlier. The words you typed to make a search on the net are called the keywords. How the search engines give you a number of websites in response to your search with a keyword? The Search Engines have a very good computerized system, under which they can within seconds provide you the names of websites which are having the keywords you typed in their content. The websites having more relevant information will be first in serial number to come as a result of your search.

Now when you want to prepare content for your website on a particular subject, you have to keep in mind that whenever somebody searches anything related to your subject, your site should also list amongst the sites, so that the searcher should have a chance to see your site also. If your site will have more relevant content to the keyword typed by the searcher, your site will be appearing on the topmost positions. Your chances of being seen by the searcher are more if your site appears at the first page itself, as most of the searchers do not care to see the next page, rather they will do another search by typing different version of keyword.

This shows that while preparing content, you have to include various versions of keywords, relevant to your website subject, so that your website should appear in most of the searches made by laymen with different keywords. But this does not mean that the keywords itself are all important. The most important is the content. It is more important than keywords. It is like you might like to attract most of patients to your clinic as a doctor. Your having good knowledge and training and technique as a doctor is more important than the number of patients coming to you. If you cannot cure patients, they will come for the first and last time to you. Thereafter they will never turn up. Similarly, for a website also, the visiters will repeat their visits only if the website has a good and interesting content. Therefore, the chances of a website being successful are most if it has a very good and interesting content alongwith fully optimized with various types of keywords, relating to the subject of the website.